Help for New Card Businesses

The Greeting Card Association

Are you new to the Greeting Card industry? If so you will find a wealth of information and advice at The Greeting Card Association (GCA).

What is the GCA?

The Greeting Card Association is a fast growing and proactive trade association. It is devoted to protecting and promoting the greeting card industry and representing the interests of greeting card publishers. Membership provides and is exclusive to UK greeting card publishers regardless of size.

Based in the central London offices of its official magazine, Progressive Greetings, the GCA provides an excellent information resource for publishers, the press, artists and writers, students and the general public.

How is the GCA run?

The GCA is run on a not for profit basis. It’s policy and direction is decided by an elected Council of twelve members. Two general secretaries oversee the running of the association: Warren Lomax and Jacqueline Brown of Max Publishing, publishers of Progressive Greetings. The chief executive is Sharon Little.

Why join?

The GCA provides real benefits to its membership – specialist help and advice, a legal help line, discounts on essential services and alliances with other organisations.

The GCA represents the industry and campaigns proactively on its behalf. The more members, the stronger the voice. As membership grows the collective voice for lobbying and representation to government becomes even more effective.

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